After agreeing to merge this spring, video ad tech firms Ebuzzing and Teads see a big future for publishers out there.
“Publishers can put preroll ads in front of the videos content they create,” says the companies’ North America GM Jim Daily. “But a finite number of impressions are available – they sometimes struggle to get people to watch their videos.”
Teads’ video ad formats let publishers easily embed video ads, even if their stock in trade is text, not video.
“The outstream opportunity is potentially limitless – hundreds of millions of dollars year in the US in the next year,” Daily adds. “For publishers, the revenue is extraordinary, in terms of what they could be bringing on.”
Current publishers using the platform include Reuters, Slate, Washington Post, Newsweek, The Economist, CNBC and Forbes.
Brands include Audi, Samsung, Mastercard and Chanel.
Ebuzzing & Teeds is sponsoring a Beet summit this week on video “beyond the pre-roll” hosted by Mindshare.
