Mail Online Aims To Go Large With Rich, Native Video Ads

The world’s biggest digital newspaper site wants to fast-forward its video ambitions – not just for editorial, but for advertising.

“We’re an absolute giant,” says Mail Online sales VP Matt Kaplan. “We drive more video consumption than any other player in our space – upwards of 50m streams per month – and yet it’s less than 2% of our total page view consumption.

“All of those pages represent an opportunity to drive a video solution – through high-impact display or a native solution.”

Those are the video ad formats Kaplan is focused on using over standard pre-roll, claiming higher engagement.

Kaplan was one of the speakers at the Beet.TV video advertising summit on “outstream” advertising presented by Ebuzzing & Teads. Please find more videos from that event here.

By Robert Andrews on August 10, 2014August 11, 2014 @robertandrews

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Mail Online Aims To Go Large With Rich, Native Video Ads

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