AOL Inc. has been working closely with major media agencies including IPG Mediabrands and Havas Media around its programmatic offering. This week, it announced an alliance with the Publicis Groupe. According to a company statement, “The move will provide VivaKi, and effectively all agencies inside Publicis Groupe, greater access to premium reserved – including private marketplaces – and non-reserved video environments through AOL Platforms.”
For an overview on how AOL is working with agencies and the growing business of programmatic advertising services at AOL, we spoke with Tim Armstrong, CEO, at the the company Programmatic Upfront event held in Manhattan.
