Brightcove Expands Ad Support with “Hybrid” Solution, Integration w/ DoubleClick & FreeWheel

AMSTERDAM – Brightcove, the digital videos services company, has introduced a “hybrid” solution for its media company customers to have the ability to choose a client-side, server-side, or hybrid ad insertion solution. The system provides integration with ad servers such as DoubleClick or Freewheel.

At the IBC Show, we spoke with Albert Lai, CTO, Media at Brightcove who explains the new offering.

This video is part of Beet.TV’s coverage of the IBC Show presented by Brightcove. Please find more clips here.

By Andy Plesser on September 14, 2014September 16, 2014 @beet_tv

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Brightcove Expands Ad Support with “Hybrid” Solution, Integration w/ DoubleClick & FreeWheel

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