Synching Mobile Ads to TV Commercials, Now as a “Conquest”

LONDON – Civolution, the audio content recognition company (ACR), has been finding traction with partners including the WPP media agency Xaxis in powering the delivery of mobile ads synched to a particular TV commercial. Here’s our interview with Xaxis EMEA CEO Caspar Schlickum on Xaxis Synch, a platform powered by Civolution, explaining the implementation.

The next step is to deliver ads to mobile devices which are category-related, or could a “conquest” – a competing product in the same category, says Civolution CEO Alex Terpstra, in this interview with Beet.TV

We spoke with him in London for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco sponsored by the Civolution.

Please find more videos from the series here. Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

By Andy Plesser on September 8, 2014September 10, 2014 @beet_tv

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Synching Mobile Ads to TV Commercials, Now as a “Conquest”

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