VivaKi’s Hopwood on Programmatic Advertising: “We are on a Tidal Wave of Innovation”

LONDON – From the emergence of programmatic television selling from the likes of Sky in the U.K. to innovative ad-synch technologies, to the rapid maturation of the tech stacks of Google, Yahoo, Facebook and Amazon, the selling of advertising programmatically is quickly accelerating, says Danny Hopwood, Head of Platform EMEA at VivaKi, the Publicis unit. He says “we are on a tidal wave of innovation.”

We spoke with him for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco sponsored by the automatic content recognition (ACR) technology provider Civolution.

Please find more videos from the series here. Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

By Andy Plesser on September 4, 2014September 4, 2014 @beet_tv

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VivaKi’s Hopwood on Programmatic Advertising: “We are on a Tidal Wave of Innovation”

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