TV Ad-Synch Finds High Click-through Rates on Twitter in Pilot for Omnicom

LONDON – Civolution, the Netherlands-based audio content recognition company (ACR) is finding high click-through rates with Twitter, synching TV ads with Twitter ads units. A pilot program with Omnicom’s Resolution Media on a movie campaign found click rates of as 250%, the company announced at Cannes.

We spoke with Andy Nobbs, CMO of Civolution about the ad synch product along with other company offerings which also synchs programming across multiple devices.

We spoke with him for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco, sponsored by Civolution.

Please find more videos from the series here. Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

By Andy Plesser on September 2, 2014September 2, 2014 @beet_tv

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TV Ad-Synch Finds High Click-through Rates on Twitter in Pilot for Omnicom

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