Collective, a programmatic advertising technology company, is using its ad decisioning engine to buy linear television, explains Eoin Townsend, Chief Product Officer, in this interview with Beet.TV The amount of video inventory to be bought on a programmatic basis is quite, small and limited largely to local time slots on cable programming, it will grow in time.
Unlike some companies that activate ad buying just for for desktop, mobile, social and television, Collective addresses them all, he says.
Townsend joined Collective recently from MediaMath where he was the Chief Strategy Officer.
