Branded video has emerged as the hottest marketing approach for advertisers. At the Cannes Festival, the “branded entertainment” track was the fastest growing with submissions. Media agencies, creative shops and new boutiques are lining up to produce digital-specific video content.
But in the midst of this expansion, there are questions and challenges: how and where does that content get published, discovered, and consumed? What is the creative process? How do brands make sure their content reaches the right audience? And how do we calculate ROI on the heavy investment in custom content?
These and related topics will be explored in a three-hour, high-level summit produced by Beet.TV The event will involve senior level agency, brand and publishing executives. The event is not being streamed live, but will be produced for publication shortly after.
The event is being sponsored by Jun Group.
Earlier this summer, we spoke with Jun Group CEO MItchell Reichtgut about the challenges and opportunities of serving branded video advertising into mobile apps. Jun Group, a content network for brands and publishers, serves a majority of its ads into mobile apps. In the interview, he explains the significance of Yahoo’s acquisition of Flurry and the complexities in mobile advertising.
Moderators:
*Gian Fulgoni, Co-Founder and Executive Chairman, comScore
*Cristel Turner, Director, Brand Advertising, Strategy & Business Marketing at U.S. Cellular
*Andy Plesser, Executive Producer and Founder, Beet.TV
Panelists:
*Spencer Bahler – Managing Director, Chicago, Maxus
*Jim Cridlin – Managing Director, Digital Innovation and Strategy, Mindshare
*Harvin Furman, SVP, Director & COE Digital Acceleration, Starcom
*Vincent Geraghty Executive Director of Production, Leo Burnett
*Chris Hiland, Chief Strategy Officer, BPN (IPG Mediabrands)
*Jonathan Hoffman – President, ZeroDot, SMG
*Len Kendall, Director of Social Marketing. Havas Worldwide
*D.J. Reali – SVP, Ad Sales and Agency Partnerships, The Weather Company
*Mitchell Reichgut, CEO, Jun Group
*Tom Weeks, SVP Group Brand Content Director, LiquidThread (SMG)
