OMD’s Kramer: Programmatic Powers TV Ad Planning and Buying

Programmatic video planning and buying, which is becoming widely used around digital video, is moving to television buying with companies like Simulmedia who use targeted data to buy spots on the network, the program or on the day spot level, says Matthew Kramer, Director of TV and Video Products at Accuen, the programmatic unit of OMD, in this interview with Beet.TV

Kramer gives an overview of programmatic video and television, big data, open exchanges vs. private marketplaces and the availability of premium content.

This is part of a series title the State of Video, a series sponsored by AOL Platforms. Please visit this page for all the videos from the series.

By Andy Plesser on October 4, 2014October 4, 2014 @beet_tv

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OMD’s Kramer: Programmatic Powers TV Ad Planning and Buying

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