Adobe’s Fast-Growing “Marketing Cloud” Now a Billion Dollar Business

In its most recent quarterly earnings, Adobe Systems Incorporated reported $290 million in revenue for its Marketing Cloud, “with strong bookings growth.” Based on the report. digital marketing services represent about 25% of Adobe’s revenue.

This week, we spoke with Brad Rencher, SVP of Digital Marketing, about fast-growing unit and recent deals including a partnership with the giant advertising agency Publicis to provide a data management platform. He talks about the growth of video services with Adobe Primetime.

He also explains the strategy around Adobe’s ambitious B2B marketing and education site CMO.com. The site has a significant sponsored presence on the Wall Street Journal’s CMO Today mini-site.

By Andy Plesser on October 4, 2014 @beet_tv

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Adobe’s Fast-Growing “Marketing Cloud” Now a Billion Dollar Business

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