Mediaocean Extends Digital Video Ads With Videology

Mediaocean, which currently helps ad buyers plan, execute and analyze advertising on TV using software, is about to get greater traction in the online video world, through a partnership with Videology.

The integration will make online video ad inventory amassed by Videology buyable by Mediaocean‘s customers within their existing dashboard of Mediaocean’s Spectra product.

In a press release, Mediaocean says the deal will bring greater automation to the ad-buying process.

In this video interview with Beet.TV, Videology CEO Scott Feber said TV advertisers’ lives have become harder due to device fragmentation.

By Robert Andrews on November 20, 2014November 20, 2014 @robertandrews

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Mediaocean Extends Digital Video Ads With Videology

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