MediaVest’s Korenfeld: Addressable TV Ads Need Scale Player

NAPA, CA – The promise of targeting individual TV viewers with ads just like advertisers can on the web is certainly appealing to many in the business. But, so far, it’s mostly just an idea, says MediaVest advertising and technology platforms SVP Oleg Korenfeld.

“It’s not scaleable enough (today),” Korenfeld tells BeetTV in this video interview. We’re going to get there.

“Companies like the Comcasts and Coxes of the world will help us get there quicker. We’re still not there yet. Addressability is only as good as the sources you use to address.”

We spoke with(him recently at the TubeMogul partner meeting. For more videos from the event, please visit this page.

By Robert Andrews on November 11, 2014 @robertandrews

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