NAPA, CA – While video advertising transactions will inevitably move to programmatic or automated systems, there are big barriers now and one of the biggest is the lack of proper analytics around video views on OTT devices and game consoles, says Julian Zilberbrand, EVP Activation Standards, Insights and Technology at the global media agency Zenith Optimedia.
He says that systems are not in place for publishers to properly account for their views and products from comScore and Nielsen are not fully measuring impact, unlike “traditional” digital media consumption.
We spoke with him about programmatic video and related topics recently at the TubeMogul partner meeting. For more videos from the event, please visit this page.
