LAS VEGAS — As more ad targeting and buying platforms come online, planners and buyers are having to use a growing number of software suites to place messages.
Last year, AOL announced its bid to simplify the landscape – and its own offering – by combining its programmatic platforms under the “One” banner.
Now company global media sales head Jim Norton tells Beet.TV in this video interview it will be “launched later in the first quarter; we’ve got a number of beta partners already”.
“Programmatic is a platform on which it’s (about reaching the) right person, (with the) right message at the right time… (and) the ability to do that in the most effective way without the technology tax that’s usually there with the various point solutions.
Norton says One is “a single platform where we’re combining everything from multi-touch attribution to a supply-side platform and working with our demand-side platform; it’s all based on data”.
He was interviewed at the Consumer Electronics Show (CES) in Las Vegas.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all our coverage here.
