LAS VEGAS — European advertisers are taking to video advertising and so-called “programmatic” online ad technologies at varying progressive degrees, according to GroupM Interaction UK MD Jakob Nielsen.
“(In the) UK … TV buyers are constantly looking to new audiences,” Nielsen tells Beet.TV in this video interview. “With video… in the diminishing-return space, all of a sudden we can find a new audience.
“Broadcasters in the UK, I feel, are very progressive at participating in this space. If you follow Channel 4… they are having a programmatic strategy – they now sell some of their core audiences programmatically as a broadcaster – that’s quite progressive.
“Videology … is a great technology that will enable us to … create similar audiences to TV audiences… ABCS1s etc… (we have) started shifting TV spend in to video spend.”
He was interviewed for Beet.TV by Ashley J. Swartz, CEO and founder of Furious Corp, at the Consumer Electronics Show in Las Vegas.
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