Irwin Gotlieb to Les Moonves: Not So Fast on Cross Device TV Advertising

LAS VEGAS – In a much talked about public session at CES, CBS Les Moonves declared that serving ads across screens, meaning on television and digital devices, provides the same impression: “We don’t care where you watch it or when you watch it — we just want it to get counted and we want to get paid appropriately.”

Irwin Gotlieb, chairman of WPP’s GroupM, the world’s biggest media buying group, takes issue with Moonves’ comments, in this interview with Beet.TV

He says that entire ecosystem around digital video is different from television and two are far from being harmonized.

Moonves was interviewed on stage by Michael Kassan, CEO of MediaLink. You can watch the session here.

Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.

By Andy Plesser on January 16, 2015January 16, 2015 @beet_tv

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Irwin Gotlieb to Les Moonves: Not So Fast on Cross Device TV Advertising

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