LAS VEGAS – Big brands can buy paid impressions, but the value of marketing is found increasingly in storytelling — by creating compelling content that connects with consumers, largely around a brand’s own property says Shenan Reed, president of digital at MEC, NA in this interview with Beet.TV
She also explains the value of the agency’s new association with Mashable and its propriety social media tracking engine called Velocity.
We spoke with her at the MEC event during the Consumer Electronics Show.
We are pleased the Reed will be a speaker at the Beet executive retreat in Fort Lauderdale next week.
