Changes at VivaKi Bring Closer Alignment with Publicis Media Agencies

LAS VEGAS – Last year’s reorganization of digital media agency VivaKi has lead to a closer working relationship with the Publicis media agencies, says Mac Delaney, SVP, in this interview with Beet.TV

He added that VivaKi is implementing a number new programs and expansion plans, notably the alliance with Adobe and the acquisition of RUN.

VivaKi media unit has been split into divisions: VivaKi Exchange, under CEO Simon Pardon and VivaKi Data, which will be run by Stephan Beringer. Both report to SMG global chief Laura Desmond, Delaney explains.

We are pleased that Delaney will be a participant in the week’s Beet.TV executive retreat in Florida.

Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Please find all the coverage here.

By Andy Plesser on January 18, 2015January 18, 2015 @beet_tv

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Changes at VivaKi Bring Closer Alignment with Publicis Media Agencies

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