Bloomberg Launches New Site with “Maximum Viewability” for Advertisers, debuts with Microsoft

PHOENIX – Bloomberg Media has combined Bloomberg.com and BloombergBusinessWeek.com into a new flagship destination BloombergNews.com. It has been designed with new advertising units which make ads “viewable” across screens, explains Paul Caine, Global Chief Revenue Officer of Bloomberg Media, in this interview with Beet.TV

He says the Microsoft is the site’s global launch partner. The new site launched 10 days ago. The campaign with Microsoft will be live shortly, a Bloomberg spokesperson tells Beet.TV

We spoke with Caine earlier this week at the IAB’s Annual Leadership Meeting.

Beet.TV’s coverage of the conference is sponsored by SpotXchange.

By Andy Plesser on February 11, 2015February 12, 2015 @beet_tv

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Bloomberg Launches New Site with “Maximum Viewability” for Advertisers, debuts with Microsoft

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