FORT LAUDERDALE — What’s a magazine anymore? A video series, an app, or a cross-portfolio digital aggregation, according to publisher Time Inc’s video SVP JR McCabe.
“I look at the portfolio as brands, not as magazines,” McCabe tells Beet.TV. Case in point is recently-launched Daily Cut, which scoops up video from across Time Inc titles.
Time Inc produced 8,000 original videos in 2014 – McCabe expects to hit 10,000 in 2015, and expects Daily Cut to become a service, as well as a destination: “You can look at us having the Daily Cut across our brands, to unify the viewing experience, and each brand inside our portfolio can customize it to their needs.”
“There’s a huge business opportunity for us to launch (products) from where we currently exist, despite the challenges that have been documented in print.”
McCabe repeated Time Inc’s recent milestone: “In November of 2014, we topped 107m digital consumers vs 104m in print.”
McCabe was interviewed at Beet.TV’s executive retreat by Beet.TV Hulu ad sales SVP Peter Naylor.
The Beet Retreat is sponsored by Videology. Find all the coverage here.
