The Media Agency of Future Will be About Creativity, Not Big Data, Publicis’ Tobaccowala

PHOENIX – While data is providing greater efficiency for marketers, data tools will become widely available. It will be the media agencies of the future who can harness creativity who will succeed, says Rishad Tobaccowala, Chief Strategist for the Publicis Groupe, in this wide ranging interview with Beet.TV

He talks about the changing demands of clients and the evolution of the role of the agency.

We spoke with him earlier this week at the IAB Annual Leadership Meeting.

Beet.TV’s coverage of the IAB meeting was sponsored by SpotXchange.

By Andy Plesser on February 14, 2015February 14, 2015 @beet_tv

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