PHOENIX – Outgoing IAB chair Vivek Shah, who ignited the industry around the ad fraud issue with his fiery speech at last year’s IAB Leadership Meeting, says that twelve months on, the problem of fraud has improved with the efforts of both publishers and the the marketing community.
But the problem persists and he feels that publishers are unfairly taking the brunt of criticism for the problems.
Shah is CEO of Ziff Davis.
We spoke with him about the issue of ad fraud as well as another major topic of conversation at the conference, the promise of native advertising.
Beet.TV’s coverage of the IAB’s meeting is sponsored by SpotXchange.
