comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next

LAS VEGAS – Earlier this year, comScore announced plans to measure video impact across desktop, mobile, tablet and OTT with a product called Video Metrix Multi-Platform. It will soon be launched. Next up will be a product to measure how linear television interacts with digital, says Joan FitzGerald, SVP for Television & Cross Media Solutions at comScore.

We spoke with her about the importance and challenges of measuring video across devices. She was a speaker at the Online Video Conference at NAB organized by Will Richmond of VideoNuze.

Beet.TV coverage of the NAB Show as sponsored by Akamai. For more clips of the show, please visit this page.

By Andy Plesser on April 23, 2015April 23, 2015 @beet_tv

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comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next

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