Programmatic Video is Center Stage at Yahoo NewFront with Brightroll Integration

At last night’s Yahoo NewFront event at Lincoln Center, interest in programmatic video advertising and the opportunity to buy highly targeted audiences, was widely talked about by Yahoo executives and several of media agency executives.

For Yahoo, programmatic video is now a key part of the company’s monetization offering with its BrightRoll unit, which it acquired late last year.

At the event, we spoke with BrightRoll founder and CEO Tod Sacerdoti about the new programmatic offering with Yahoo and the evolving state of digital video in the advertising marketplace.

This interview was part of our coverage of the Yahoo NewFront event sponsored by Yahoo. For more videos from event, please visit this page.

By Andy Plesser on April 28, 2015August 15, 2016 @beet_tv

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