“TV Everywhere” is Key Weapon for Cable Nets vs. OTT Players

LAS VEGAS – Faced with an onslaught of successful offerings from the likes of Netflix, the cable network industry is pushing back by embracing “TV Everywhere,” explains Will Richmond, editor & publisher of VideoNuze in this interview with Beet.TV

He paraphrases the on-stage comments by CTAM head John Lansing at the Online Video Conference hosted and organized by Richmond.

Launched some five years, the TV Everywhere initiative allows customers of cable to access programming anywhere on any device.

Richmond’s next event is the Online Video Ad Summit in New York on June 16.

By Andy Plesser on April 23, 2015 @beet_tv

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