The Challenge with Digital Video is Discovery, Digitas’ Adam Shlachter

While the breadth and quality of digital video continues to grow, as demonstrated during the Digital Content NewFronts, a big challenge remains discovery and consumption. While that has historically been a problem, discovery is developing in good measure due to personalization of social feeds, says Adam Shlachter, Chief Investment Officer, DigitasLBi, in this interview with Beet.TV

We spoke with him Monday night at the Yahoo NewFront program at Lincoln Center. Our coverage of the event was sponsored by Yahoo. You can find additional coverage here.

By Andy Plesser on April 29, 2015April 29, 2015 @beet_tv

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The Challenge with Digital Video is Discovery, Digitas’ Adam Shlachter

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