Cox’s Videa Unit in TV Ad Automation Pact with Videology

LAS VEGAS, Videa, a Cox-owned supply-side platform bringing automation and data-driven decision-making to broadcast television, has entered into a multi-year partnership agreement with Videology, a leading software provider for converged TV and video advertising, to enable media buyers to programmatically plan, buy and report on television advertising.

The deal was announced this week at the NAB Show. To explain the agreement and its implications, we interviewed Scott Ferber, CEO of Videology in Las Vegas.

By Andy Plesser on April 15, 2015 @beet_tv

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Cox’s Videa Unit in TV Ad Automation Pact with Videology

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