Dispatch from NAB: IP Delivered Video has Transformed the Value of TV Advertising

The recent NAB Show in Las Vegas marked a tectonic shift in the scope and value of TV advertising. Finally, the industry has embraced the value of big audiences, across multiple screens.

As part of this shift, the value of traditional audience demographics have become less important as new attribution models around IP delivered distribution platform have emerged, says Tal Chalozin, co-Founder and CTO of Innovid in this interview with Beet.TV

We interviewed him at the NAB Show recently.

For more coverage of the NAB Show, please visit this page. Beet.TV’s coverage of the show is sponsored by Akamai.

By Andy Plesser on May 17, 2015May 17, 2015 @beet_tv

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Dispatch from NAB: IP Delivered Video has Transformed the Value of TV Advertising

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