The opportunity for advertisers to deliver TV ads to specific homes , via cable and satellite boxes and connected TV’s is “totally transformational” and it is happening now, says Irwin Gotlieb, Chairman of GroupM, WPP’s media buying umbrella group. He says the media industry of the future will see 2015 as the the year that addressable TV became viable.
At next week’s Cannes Lions, Gotlieb will speak extensively on the topic, from a MediaLink produced luncheon on Monday at the Carlton with Cablevision COO Kristin Dolan – to Tuesday’s leadership program aboard the AT&T AdWorks yacht.
Tuesday’s program with AT&T will also include the two leading agency executives in the field: Mike Bologna of GroupM’s Modi Media and Tracey Scheppach of Starcom MediaVest Group. Investment banker Terry Kawaja will moderate. The AT&T event is being produced in partnership with Beet.TV
This interview with Gotlieb took place earlier this year in Austin that 4A’s leadership conference.
For more information on addressable TV, please see our recent interviews with Dolan, Bologna and Scheppach.
Beet Retreat on Addressable TV
Bologna and Scheppach will participate in two-day executive retreat and taping session on November 12 & 13 at the W Fort Lauderdale. More information on this will be published shortly.
