The Programmatic Mix: Private and Open Marketplaces Work, Digitas’ Shlachter

CANNES – While agency clients want to have complete transparency over what they buy programmatically and prefer to buy in a private exchange, there is room for buying in an open marketplace, explains Adam Shlachter, Chief Investment Officer of Digitas LBi i this interview.

We spoke with him about the advertising industry transition to an automated marketplace during the Cannes Lions Festival.

Shlachter was panelist on the topic of automatic advertising presented by the Rubicon Project during the Cannes Lions Festival. Please find more videos from the event here.

By Andy Plesser on July 14, 2015July 14, 2015 @beet_tv

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The Programmatic Mix: Private and Open Marketplaces Work, Digitas’ Shlachter

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