CANNES – Native advertising was very much part of the conversation at Cannes Lions with the BBC and others announcing ambitious initiatives. One of the most talked about was the announcement of a joint venture between WPP, Snapchat and the Daily Mail around a native advertising initiative called Truffle Pig.
At Cannes, we spoke with Rob Norman, Chief Digital Officer of GroupM Worldwide about the new venture and the opportunities to create native advertising for a specific platform. He calls this this “platform native” and sees a big upside for brands and publishers.
