LONDON – SMG and the wider Publicis group will have a strong presence at DMEXCO this year, says Steve Parker, co-CEO, Starcom MediaVest Group London.
“It feels like the business, certainly our business, and probably the whole industry, is obviously a year older but definitely a year wiser – and I think maybe a year braver,” he says.
At DMEXCO, SMG will be discussing the marriage of technology and content as well as how to bridge the gap between technology and brands – topics that reflect the business’s direction, particularly around precision marketing.
This interview is part of a series of videos leading up to the DMEXCO conference in Cologne. The series is presented by 4C Insights + Teletrax.
