COLOGNE – Known in the media and adtech industries as a powerful networker, with glitzy parties in Cannes and at CES, MediaLink is expanding with dedicated practices around programmatic advertising, a content creation unit and a very active role in many of the current agency reviews, explains Dee Salomon, CMO, in this interview last month at DMEXCO.
At DMEXCO, the firm had a high profile with a exhibition space with several clients participating.
Salomon says the firm has opened offices in San Francisco and has over 100 employees.
Here is our interview with MediaLink CEO Michael Kassan from Cannes in segment about the media agency reviews and the efforts at MediaLink.