Starcom MediaVest is Powering Clients with Expanding DMP Solution

COLOGNE – Putting the power of data management into the hands of its clients, is the primary genesis of the Publicis’ DMP offering, explains Armel Bursaux, Data and Analytics Director of Starcom MediaVest, in this interview with Beet.TV last month at DMEXCO.

SMG parent Publicis announced its DMP in collaboration with Adobe at last year’s DMEXCO. Bursaux talks about its global expansion.

This video is part of a series from DMEXCO, presented by Mediaocean. Please visit this page for our other videos.

By Andy Plesser on October 6, 2015October 6, 2015 @beet_tv

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Starcom MediaVest is Powering Clients with Expanding DMP Solution

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