Over-the-top internet TV box maker Roku may have begun its apps line-up with premium services like Netflix, but the operator is also building a business from enabling free app publishers to benefit from ads in the platform.
Roku advertising VP Scott Rosenberg says ad-supported apps are amongst the fastest-growing category on the Roky platform.
So what is in the company’s future? “There is an opportunity to do more advanced types of targeting based on user interests, other profiles,” he says.
“It’s early days. But we think, in the end state for OTT advertising, the real opportunity is deliver ads users find more engaging.”
Roku recently launched a 4K device, expanded in to Mexico, France and, through a co-branding agreement with Telstra, also in to Australia.
This video is part of the series Programmatic Video at a Turning Point, presented by SpotX. You can find additional videos from the series here.
