FORT LAUDERDALE — Adobe has spent the last couple of years getting its Primetime suite in to shape to help broadcasters deliver multi-screen video. So what does the year ahead hold?

In this video interview with Beet.TV, Adobe Primetime business development director Jim Bennette says the team has three priorities for 2016:

  1. “Accelerating TV Everywhere adoption. Today, we’re at 13% adoption of those that have access. Solving things like the single sign-on problem, making better awareness and putting TV Everywhere in places consumers already are.”
  2. “Enabling the direct-to-consumer experience. Time Warner and Comcast announced a direct-to-consumer play, CBS All Access. Direct-to-consumer is coming. Our role is to make it as simple as possible for our customers to engage in a direct-to-consumer experience.”
  3. “Creating true audience-based advertising opportunities … as opposed to content-based advertising. Given the data that we have … we can really drive an audience-based advertising experience. You’ll see some key announcements that create this opportunity.”

This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen.  You can find more videos from the Beet Retreat on this page.

By Robert Andrews on    @robertandrews