FORT LAUDERDALE — In the last year, the company that began as a humble multi-platform video upload site launched tools for buying TV ads programmatically and across screens, plus inked a deal with satellite TV firm Dish.
So what’s next?
“Right now … we’re able to buy across Dish’s different segments of their data,” says the company’s TV senior director Oscar Rondon. “But, over time, where this goes is really leveraging first-party customer data and being able to match it through a third party in order to find those audiences on the Dish footprint.
“Over time, where we see it going is where it’s a one-to-one distribution of the creative asset to a specific household that actually meets the criteria that a marketer’s after.”
This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen.
You can find more videos from the Beet Retreat on this page.
