Addressable Advertising Set for 4X Growth in the Year Ahead, AT&T AdWorks’ Monteferrante

FORT LAUDERDALE – The opportunity for satellite and cable operators to serve specific ads on the household level, so called “addressable” advertising, is set to grow from 3-4X in the year ahead, making it the fast growing sector of the television business predicts Chris Monteferrante, VP of National Sales of AT&T AdWorks, in this interview with Beet.TV

We spoke with him last month at the Beet.TV executive retreat in Florida where he was a participant.

For more videos from the conference, please visit this page.

By Andy Plesser on December 15, 2015 @beet_tv

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Addressable Advertising Set for 4X Growth in the Year Ahead, AT&T AdWorks’ Monteferrante

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