Big Growth for Xaxis Outside of WPP, CEO Gleason

It’s s been a year of big growth in mobile revenue at Xaxis, up 300 percent year-over-year. The mobile growth has been accelerated by the acquisition of ActionX earlier this year, says Xaxis Global CEO Brian Gleason in this interview with Beet.TV

Also a big area of growth has been “direct” media sales, meaning transactions that have come outside of the WPP network of media agencies under the GroupM umbrella. This non-WPP business is now 25 percent of the unit’s revenue, he says.

Gleason was recently named global CEO of Xaxis.

We interviewed Gleason for the “The Road to CES” — our lead up series sponsored by YuMe.

By Andy Plesser on December 21, 2015December 23, 2015 @beet_tv

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Big Growth for Xaxis Outside of WPP, CEO Gleason

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