The year ahead in the programmatic video sector will see a big expansion into addressable advertising; the implementation of programmatic offerings will be more consumer-oriented – and the proliferation of big tech stacks will mean greater interoperability between them, predicts Brian Gleason, the newly named global CEO of WPP’s Xaxis data and programmatic unit.
We spoke with him about the year ahead and the plans at Xaxis for CES which includes hosting a high-level industry event featuring Sir Martin Sorrell and others.
This video is part of our series the Road to CES, which can be found here. The series is presented by YuMe.
