GroupM’s Rob Norman CES Preview: The Scope of “Immersive vs. Passive” Experiences

Insights gleaned from the acres of show floor space at CES will not about the latest curved TV screens, it will be the “bits in the middle” — meaning innovations taking place between the two “poles” at the show: one being “immersive” experiences like VR and passive, and the other sensor-based technologies like smart appliances and apparel, says Rob Norman,Global Chief Digital Officer of GroupM Worldwide.

Also in the interview, he speaks about the big changes in media consumption which puts the consumers more firmly in control. He speaks about the implications for marketers in this new scenario.

We spoke with Norman as part of our lead-up to CES, titled the Road to CES, presented by YuMe. Please find additional videos from the series here.

By Andy Plesser on December 16, 2015December 16, 2015 @beet_tv

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GroupM’s Rob Norman CES Preview: The Scope of “Immersive vs. Passive” Experiences

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