Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads

Viacom is aiming to be a “pioneer” in delivering video advertising on a one-to-one, or addressable basis, says Julian Zilberbrand, Executive Vice President, Audience Science, in this interview with Beet.TV

Coupled with the ad delivery, will be the development of essential attribution modeling, he adds.

Zilberbrand recently joined Viacom in the new position from ZenithOptimedia where served as Executive Vice President.

Also in the interview, he shares his views on the value of the upcoming CES show.

This video is part of a lead-up to CES presented by YuMe. For more segments, please visit this page.

By Andy Plesser on December 17, 2015December 17, 2015 @beet_tv

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Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads

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