Targeted Media Could Optimize Marketers Into “Invisibility,” Warns GroupM’s Rob Norman

While extraordinary progress has been made with targeting ads to specific individuals — and with it considerable upside for both marketers and content owners, but there is a possibility that advanced targeting will leave out key audiences which are not known and can’t be addressed

There is a chance that targeting could lead marketers to “invisibility” warns Rob Norman, Global Chief Digital Officer of GroupM, in this interview with Beet.TV

We spoke with him at his office in New York for this lead-up to CES. You can find more videos from the series here. This series is sponsored by YuMe.

By Andy Plesser on January 4, 2016January 4, 2016 @beet_tv

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Targeted Media Could Optimize Marketers Into “Invisibility,” Warns GroupM’s Rob Norman

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