FORT LAUDERDALE — The world of advertising technology is opening up impressive prospects for ever more refined targeting of TV and video audiences.
That is what we cover regularly here on Beet.TV, and that is the trend seen by Ashish Chordia, CEO of Alphonso, an ad tech company helping advertisers harness device data to target those ads on multiple devices.
“There is a thirst for data-driven, TV data, viewership-driven real-time TV data-driven advertising,” Chordia tells Beet.TV in this video interview. “Being able to retarget these audiences using this data has been just huge and a very massive growth area.
“I can target exactly the people who have watched my TV ad on television on the same day on their digital device – within that same few minutes. And that wasn’t possible a few years ago. It is insane what’s happening and what will continue to happen.”
Of all the ad tech vendors promising to light up video opportunities, Alphonso is one of the smaller in the pack.
With offices in San Francisco and New York and a small amount of funding under its belt according to Crunchbase, the company made a good fist of bolstering its profile using a video summit around last year’s TV upfronts season, however.
“At the heart of Alphonso, is a system that enables all sorts of OEMs – whether it’s TV or smart devices like set-top boxes or living room devices or mobile apps – to be able to collect data on what people are watching on those devices in real time,” Chordia adds.
This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen.
You can find more videos from the Beet Retreat on this page.2
