LAS VEGAS — Over the last couple of years, the giant European TV RTL Group has assembled a clutch of investments designed to advance its position in digital video. In the summer, the group even rolled them up in to a division called RTL Digital Hub.
Now the Hub is on the hunt for more ad-tech acquisitions.
“We will also look for further investment opportunities that add on, that complement, that strengthen the existing portfolio,” RTL Digital Hub EVP Marcel Reichart tells Beet.TV in this video interview.
So far, RTL Group has made the following moves:
- SpotX: acquiring a 65% stake worth $144 million in the video supply-side platform and programmatic marketplace (July 2014).
- StyleHaul: buying in to multi-channel networks, it invested a further $127 million in the Los Angeles-based fashion and beauty YouTube video network (November 2014), having already taken a controlling stake in BroadbandTV (June 2013) and a minority stake in Divimove (September 2013).
- Clypd: leading a $19.4 million Series B funding in the sell-side programmatic television player (April 2015).
“If you look at the portfolio, those are all strong companies, leaders in their markets,” Reichart adds.
“The 2016 mandate is to ensure these companies and CEOs can grow these companies in the best way forward. 2015 showed very good growth and maturing – we believe 2016 could give that opportunity as well.”
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