Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp

LAS VEGAS — Back in December, Adobe updated its Primetime ad platform with TV-buying capability, dubbed TV Media Management (TVMM), powered partly by Videology.

The feature aims to let broadcasters plan and package up ad slots in their over-the-top (OTT) offerings. So, what is the big idea?

“The content emerging on all of those platforms is premium content from broadcasters,”North America SVP Brent Gaskamp tells Beet.TV in this video interview.

“There’s been a struggle to determine how to monetize that inventory, because there’s not a Nielsen rating.

“They’ve been sitting on all this great VOD content, not knowing how to package and sell it because it’s lacked a key data set. A solution that allows the application of data … is great.”

This video is part of a series produced at CES which are sponsored by Adobe.

By Robert Andrews on January 29, 2016 @robertandrews

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