Digital Ad Creativity has Become “Anemic,” AOL CEO Tim Armstrong

LAS VEGAS – While advances in targeted digital media advertising have become increasing powerful, the creative side of has become “anemic” – and needs to be addressed, says Tim Armstrong, Chairman and CEO of AOL, in this interview with Beet.TV

We spoke with him last night at CES about advertising and the big year of 2015 at AOL which included its sale to Verizon, several acquisitions and the integration of the Microsoft advertising operation which has put AOL back on international stage in a big way.

We met him at MediaLink’s annual CES Executive Dinner

Our coverage of CES 2016 is presented by Adobe.

By Andy Plesser on January 7, 2016January 7, 2016 @beet_tv

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Digital Ad Creativity has Become “Anemic,” AOL CEO Tim Armstrong

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