Programmatic TV Reaches “Operational” Turning Point, TubeMogul’s Todd Gordon explains

LAS VEGAS – Todd Gordon, the longtime media agency exec specializing in advanced TV recently joined the video advertising software company TubeMogul. In this interview with Beet.TV earlier this month at CES, he says that while real time bidding around television inventory is still some time off, the concept of audience buying by the major media operators is becoming a reality and will be more fully operational this year.

This video is part of Beet.TV’s coverage of International CES 2016 presented by Adobe.

By Andy Plesser on January 18, 2016January 18, 2016 @beet_tv

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Programmatic TV Reaches “Operational” Turning Point, TubeMogul’s Todd Gordon explains

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