PALM SPRINGS – As the digital publishing industry gathered for the annual IAB Leadership Meeting this week to mark the milestone of reaching $50 billion, its Chairperson says that publishers need reorient themselves around delivering advertising precisely to those who want the ads.
Newly named IAB Chair Lauren Wiener, President, Platform Buyers, Tremor Video, says that the consumer has to come first.
In this interview, she talk about other big issues facing digital publishers including diversity and she covers some of the important events this year including the presidential elections and the summer olympics.
